In today's competitive business environment, a robust brand image can both make and break a company. But PR campaigns are only worth the investment when they deliver tangible results. Brands tend to approach a credible PR Agency in Delhi with the confidence that their efforts will lead to actual impact, and this impact has to be measured by tried-and-tested PR metrics. 1. Media Mentions and Coverage Media coverage is one of the earliest ways to measure PR success. The number and quality of features, interviews, and articles on different media channels provide a good understanding of brand visibility. Through a good PR Agency in Delhi, media placements are made in the right, high-authority, and credible publications. 2. Share of voice (SOV) Share of Voice quantifies how frequently your brand name is used against your competitors. It offers information on the effectiveness of your PR campaign in placing your company within your sector. Monitoring SOV allows brands to align their me...