TYC COMMUNICATION

  Journalists and PR pros may work on the same side of the communication spectrum, but their methods can differ wildly. From late-night calls to off-brief interviews, journalists have their quirks; some charming, others not so much. Let’s break down the 12 most common irritants PR folks face daily. 1. Ignoring the brief completely You send a crisp, to-the-point press release. The journalist reads it, then asks for something entirely unrelated. It's like bringing a menu and they ask for something off the menu entirely. 2. The ghosting act Nothing is more frustrating than a journalist showing early interest and then disappearing into the digital void. No replies, no updates, just a haunting silence. 3. Last-minute deadlines “Can you get me a quote in the next 10 minutes?”,  the dreaded line that PR pros know too well. Journalists love tight deadlines, but PR folks have approval chains to go through! 4. Twisting the narrative Sometimes, even after sending key points, the story...

  In a sea of news, tweets, and blog mentions, standing out is one part of the challenge. Knowing how you’re performing is the next. Public Relations KPIs are the unsung heroes behind every strong media strategy —giving clarity, direction, and data-driven results to brands seeking growth. 1. Media mentions and placements Track the number of times your brand is featured in online and print media. It highlights the effectiveness of your outreach efforts and reveals what kind of content resonates most. 2. Share of voice (SOV) Compare your brand's media presence against competitors. SOV gives a clear picture of your positioning and how loudly your brand speaks in the market. 3. Message pull-through This evaluates how consistently your key messages appear in coverage. A successful campaign doesn’t just earn mentions—it delivers the right message every time. 4. Sentiment analysis Not all publicity is good publicity. Use sentiment analysis to determine whether the tone of your coverage...

  The demand for paid search expertise is growing, but not every agency can afford to hire an in-house team. With the best SEO services in Delhi already offering scalable white-label SEM solutions, digital agencies can now boost their portfolio, retain clients longer, and amplify brand recognition—all without added overhead. White label Search Engine Marketing (SEM) is more than a buzzword—it’s the growth formula for agencies aiming to scale smartly and brand boldly. Here’s a listicle that breaks down how this powerful approach can upgrade your agency’s reputation and positioning. Deliver More Without Doing More White label SEM allows your agency to offer premium SEM services—like Google Ads , Bing Ads, and remarketing—under your own brand. While the execution is handled by a third-party expert, the credit and client relationship stay in your hands. This makes your agency look more robust without exhausting internal resources. Boost Brand Credibility with Consistent Results Client...

  Whether catchy reels, sponsored posts, or new marketing campaigns, social media has become very effective in the business sense. It doesn't matter if a company is yet to be a startup or has been in existence for years; advertising through these platforms can bring in serious results for any company when done right. That's where the services of a professional social media agency come in. 1. Direct access to a targeted audience One of the biggest advantages of social media advertising is its precision. Platforms like Instagram, Facebook, LinkedIn, and Twitter offer advanced targeting tools that help businesses reach people based on interests, behavior, location, age, and more. Whether you're promoting a product or announcing a service, your message lands exactly where it should. 2. Cost-effective with measurable ROI Unlike traditional advertising, social media campaigns are budget-friendly and scalable. You can start small, test what works, and invest more where you see re...

 In a world where experiences are treasured and memories are made, event management takes centre stage. At TYC Communication, we specialize in curating unforgettable moments and seamlessly bringing them to life. With meticulous planning, creative vision, and unparalleled attention to detail, we are here to transform your event into an extraordinary experience. https://www.google.com/search?q=tyc+communication+%7C+pr+agency+in+delhi+%7C+digital+marketing+services+%7C+event+and+brand+management+%7C+new+delhi%2C+delhi+ncr&oq=T&gs_lcrp=EgZjaHJvbWUqCAgDEEUYJxg7MgYIABBFGDwyBggBEEUYPDIGCAIQRRg8MggIAxBFGCcYOzIGCAQQRRg7MgYIBRBFGDwyBggGEEUYPDIGCAcQRRg80gEINTc3MWowajeoAgiwAgHxBel06AiJz_7o8QXpdOgIic_-6A&sourceid=chrome&ie=UTF-8

  Mergers and acquisitions (M&A) bring more than structural shifts—they spark curiosity, anxiety, and headlines. Stakeholders, media, and the public want answers. This is where smart PR services come into play, managing messaging and calming nerves through strategic storytelling. A well-timed and strategic communication plan, often crafted by a seasoned PR agency in Delhi , can shape public perception, instill trust, and control the story before speculation takes over. Controlling the narrative before the rumours begin In the absence of clear communication, speculation thrives. PR plays a crucial role in getting ahead of the narrative—announcing the merger or acquisition with confidence, answering anticipated questions, and providing a sense of direction. A good PR team can stop misinformation before it even starts, shaping the way stakeholders perceive the change. Managing internal communication and employee morale Employees are often the most affected during M&A. They wo...

 In a world where experiences are treasured and memories are made, event management takes centre stage. At TYC Communication, we specialize in curating unforgettable moments and seamlessly bringing them to life. With meticulous planning, creative vision, and unparalleled attention to detail, we are here to transform your event into an extraordinary experience. https://www.google.com/search?q=tyc+communication+%7C+pr+agency+in+delhi+%7C+digital+marketing+services+%7C+event+and+brand+management+%7C+new+delhi%2C+delhi+ncr&oq=T&gs_lcrp=EgZjaHJvbWUqCAgDEEUYJxg7MgYIABBFGDwyBggBEEUYPDIGCAIQRRg8MggIAxBFGCcYOzIGCAQQRRg7MgYIBRBFGDwyBggGEEUYPDIGCAcQRRg80gEINTc3MWowajeoAgiwAgHxBel06AiJz_7o8QXpdOgIic_-6A&sourceid=chrome&ie=UTF-8

 To be seen and heard in the market, you need an overall digital footprint.The current scenario demands that the right connection be established with the masses on the online medium of their choice. That's where TYC Communication, Best Digital Marketing Agency in Delhi, comes into play. https://g.page/r/CTTxbL-D6ngbEBM/review

 Businesses are built on PR strategy & PR Management. We firmly believe in cultivating a relationship of trust that facilitates transparent communication among organizations. A fraternity of agile and creative thinkers, we passionately invest ourselves in putting our best foot forward to drive business and growth in a competitive environment. https://www.google.com/search?q=tyc+communication+%7C+pr+agency+in+delhi+%7C+digital+marketing+services+%7C+event+and+brand+management+%7C+new+delhi%2C+delhi+ncr&oq=T&gs_lcrp=EgZjaHJvbWUqCAgDEEUYJxg7MgYIABBFGDwyBggBEEUYPDIGCAIQRRg8MggIAxBFGCcYOzIGCAQQRRg7MgYIBRBFGDwyBggGEEUYPDIGCAcQRRg80gEINTc3MWowajeoAgiwAgHxBel06AiJz_7o8QXpdOgIic_-6A&sourceid=chrome&ie=UTF-8

 Founded in 2012, TYC Communication is a full-fledged PR and Digital Marketing company that serves a broad spectrum of industries including Technology, FMCGs, Industry bodies, Pharmaceuticals, Entertainment, Lifestyle, Fitness, Public figures, Government, Automobile, and others. They offer their result-oriented services to everyone - be it a startup, corporates or global leaders. TYC Communication has a strong network in more than 180 Indian cities. From PR, social media, brand management to influencer marketing, TYC Communication serves more than 300 brands in different domains. Their first international branch office is centered in Europe. https://g.page/r/CTTxbL-D6ngbEBM/review