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Showing posts from September, 2025

What Are Good Google Ads Benchmarks In 2025?

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Title -  What Are Good Google Ads Benchmarks In 2025? For any  ppc agency in Delhi  aiming to demonstrate value, staying on top of up-to-date Google Ads benchmarks is non-negotiable. The most impactful ppc services don’t just launch campaigns, they contextualize results using hard data, like average CTRs, CPCs, conversion rates, and cost per lead in 2025. This article provides a comprehensive overview of these benchmarks, helping agencies and advertisers alike assess whether their campaigns are delivering competitive performance in today’s landscape. https://tyccommunication.com/what-are-good-google-ads-benchmarks-in-2025/

Next Frontier of SEO: AI Innovations and Voice-Driven Search in 2025

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Title -  Next Frontier of SEO: AI Innovations and Voice-Driven Search in 2025 The next frontier of SEO in 2025 is being defined not by backlinks alone but by intelligence: AI models that predict user intent, voice-driven search that mimics conversation, and algorithms that favor semantically rich, helpful content. As businesses compete in this new paradigm, engaging a best SEO agency becomes essential. Providers of SEO services must evolve their methods to include voice optimization, AI content assistance, and deep learning insights. TYC Communication, known for its full spectrum of digital marketing, brand management, content strategy and SEO services, exemplifies how agencies are adapting. AI-powered content creation and intent understanding In 2025, artificial intelligence is not just helping with automation; it is deeply involved in crafting content that aligns with user intent. Enhanced natural language processing (NLP) models can analyze what users mean, not just what th...

The Power of Earned Media vs. Paid Media: Striking the Right Balance

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Title -  The Power of Earned Media vs. Paid Media: Striking the Right Balance The debate between earned media and paid media is not about superiority but about strategy. Businesses that thrive are those that learn how to merge the credibility of earned media with the precision of paid campaigns. This balance unlocks growth and long-term impact. Understanding earned media Earned media refers to organic publicity a brand receives without paying for it. This could be through media coverage, customer reviews, influencer mentions, or social media shares. Its power lies in the fact that audiences perceive it as more authentic and trustworthy than advertisements. With the support of digital PR services, businesses can amplify earned media by fostering strong relationships with journalists, media outlets, and industry voices. Strength of paid media Paid media, on the other hand, guarantees immediate visibility. This includes online ads, sponsored content, influencer partnerships, and sear...

From Impressions to Impact: Advanced PPC Methods Every Brand Needs

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Title -  From Impressions to Impact: Advanced PPC Methods Every Brand Needs A brand might reach hundreds of thousands with its ad impressions, yet still wonder why sales or leads scarcely budge. The missing link often lies in how impressions are optimized into impact. Advanced PPC techniques shift the focus from high visibility to high performance. Smart brands collaborate with experts who can fine-tune every step, from keyword selection to ad copy and analytics, to ensure that every rupee spent brings tangible return. The limitations of impressions alone Many brands equate PPC success with high impressions. However, impressions are only the first step. Without targeted traffic, clear calls to action, or optimized landing pages, those impressions often fail to generate meaningful engagement. This is where a PPC agency in Delhi , or elsewhere, steps in: to ensure that every impression aligns with a brand’s bottom-line objectives, whether that’s lead generation, sales, or awareness. ...

15 Proven Tips To Get More Social Media Followers

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Title -  15 Proven Tips To Get More Social Media Followers In the crowded digital marketplace, social media followers have become the new measure of influence. More followers not only expand a brand’s visibility but also create stronger engagement and open doors to business opportunities. Yet, with feeds overflowing with content every second, earning attention requires more than just posting, it demands strategy, creativity, and consistency. https://tyccommunication.com/15-proven-tips-to-get-more-social-media-followers/

The Top 10 Social Media Sites & Platforms

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Title -  The Top 10 Social Media Sites & Platforms The world of social media has expanded far beyond casual interactions, becoming a foundation for marketing strategies, brand building, and audience connection. With countless platforms available, choosing the right ones can define a brand’s online success. For businesses in India, finding the  Best social media Agency in Delhi  ensures maximum impact and reach in this competitive landscape. https://tyccommunication.com/the-top-10-social-media-sites-platforms/

How Indian Startups Can Use PR to Build Global Presence

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Title -  How Indian Startups Can Use PR to Build Global Presence From Bengaluru’s tech hubs to Delhi’s growing startup ecosystems, Indian entrepreneurs are increasingly eyeing global markets. But scaling internationally is not just about expanding operations; it’s about building a recognizable identity worldwide. This is where PR plays a pivotal role, offering startups a platform to tell their stories beyond borders. Why PR Matters for Global Growth Public Relations (PR) is more than publicity; it is the art of shaping perceptions. For Indian startups, PR ensures that their voice is heard in global markets, builds credibility, and helps them stand apart from competitors. By leveraging the best PR services , startups can connect with investors, industry leaders, and customers worldwide. Using Digital PR for International Recognition In the digital age, the reach of digital PR services is unparalleled. From online media placements to influencer collaborations, startups can build a ...

The Importance of Local SEO for Location-Based Businesses

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Title -  The Importance of Local SEO for Location-Based Businesses Modern consumers no longer flip through directories, they search online for local solutions. Queries such as “grocery stores near me” or “lawyers in my area” showcase how vital Local SEO is for decision-making. By leveraging the expertise of a professional SEO Agency, location-based businesses can ensure they appear where it matters most: right in front of their potential customers. https://tyccommunication.com/the-importance-of-local-seo-for-location-based-businesses/

Google Rolls Out June 2025 Core Update

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Title -  Google Rolls Out June 2025 Core Update The latest Google June 2025 Core Update is here, reshaping how search results are prioritized. Unlike product review or spam updates, this core update affects all industries and niches, leaving marketers, publishers, and brands re-examining their digital strategies. For businesses relying heavily on search visibility and even those investing in the  best PPC services,  the update signals a reminder, “ content quality remains king”. https://tyccommunication.com/google-rolls-out-june-2025-core-update/

Is it common to do PR and marketing at the same time?

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Title -  Is it common to do PR and marketing at the same time? Is it common to do PR and marketing at the same time? Absolutely. As competition increases and consumer attention spans shrink, brands find it beneficial to run strategic PR campaigns while executing their marketing initiatives. This collaborative effort ensures both message control and greater audience engagement. https://tyccommunication.com/is-it-common-to-do-pr-and-marketing-at-the-same-time/