Talk Value, Not Just Talk Time: Rethinking PR Measurement

Title - Talk Value, Not Just Talk Time: Rethinking PR Measurement



 Classic PR measurements tend to revolve around the quantity of media coverage, reach, or airtime. But none of these speak to the intangibles of how your narrative moved the intended audience. The actual question is: Did people care? It measures the sentiment, context, and narrative strength that cracks the code on the actual impact of a campaign.

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