Influencer Relations vs. Media Relations: Where Should You Invest?

Title - Influencer Relations vs. Media Relations: Where Should You Invest?


If you are wondering whether to invest in an influencer relations or media relations agency, you are probably asking the wrong question. The right question is how to balance both to maximise return on investment. The answer is simple but not straightforward. It depends on your industry, product, and audience persona, and most importantly, brand values.

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