Why Indian Websites Can't Ignore Accessibility Anymore

Title - Why Indian Websites Can't Ignore Accessibility Anymore


India has over 26 million people with disabilities, yet most of our websites are designed as if they don't exist. We're building digital India while leaving a significant chunk of Indians behind. That's not just bad ethics. It's a terrible business.

The Rights of Persons with Disabilities Act 2016 requires both government and private establishments to make their services accessible. That includes your website. But here's what frustrates me. Most Indian businesses treat accessibility as a legal checkbox instead of recognising it for what it really is: a massive untapped market and a fundamental aspect of good design.

The Reality of Indian Internet Users

Think about the diversity of people accessing Indian websites

These aren't edge cases. They're a part of the community you are trying to build with your band. And right now, most of them are having a miserable experience on your website because nobody thought about them during the design process.

Where Indian Websites Fail Most

Colour contrast is a disaster on most Indian websites. Designers prefer using light grey text on white backgrounds because they want to create a modern aesthetic through minimal design. The design approach results in reading difficulties for people who have low vision and for users who read text on their phones under bright sunlight conditions.

Captchas on banking and government websites are often impossible for screen readers to process. You're literally preventing people from accessing essential services. There are accessible alternatives that don't require visual puzzle-solving.

Forms are consistently awful. No proper labels, confusing error messages, and mandatory fields that aren't clearly marked. Someone using a screen reader has to guess what information goes where. E-commerce sites are particularly guilty of this, losing sales because their checkout process is unusable.

Start Small, Start Now

You are not required to correct everything overnight. Start with your basic or essential customer experiences. Can someone book an appointment using only their keyboard? Can they understand your error messages? Is your text readable on mobile devices in daylight?

Add proper alt text to images. Use semantic HTML instead of divs for everything. Make sure your forms have clear labels. These changes take minimal effort but make enormous differences.

Test your website with actual users who have disabilities. Not hypothetically. Actually hire people and watch them try to use your site. The insights you gain through one hour of actual user testing exceed the value of your months spent making unproven assumptions.

The Future

Digital India should provide all Indians with complete digital access. Every person you exclude from your business operations results in a lost customer and a shut down of their input and a missed chance for expansion. At TYC, a leading branding PR company in Delhi, we understand the basic ethics and requirements of accessible design to ensure that you don't only meet compliance needs but also those of customers.


https://tyccommunication.com/services/pr-consultants-in-delhi/


Comments

Post a Comment

Popular posts from this blog

How to Rank in Web Stories and Reach More People Online

Image
  Web Stories are changing the way people consume content online. Bite-sized, engaging, and mobile-friendly, they offer a new opportunity for businesses to connect with users and climb the search rankings. For brands using the best SEOservices , Web Stories can become a valuable addition to their digital marketing toolkit. 1. Start with an eye-catching headline Your headline is your hook. It needs to be compelling, keyword-optimized, and relevant to your target audience. Whether it’s “5 Tips to Ace Your Next Interview” or “The Secret to Glowing Skin Revealed,” headlines should spark curiosity while offering value. Use power words and action verbs to boost clicks. 2. Use high-quality visuals and short captions Web Stories thrive on visuals. Each slide should have a strong image or video with minimal text. Avoid clutter. Keep captions concise, readable, and purposeful. Think mobile-first: if your content isn’t clear on a smartphone screen, it won’t perform well. 3. Add stru...
Read more

The Psychology of Public Relations: How Emotions Shape Brand Perception

Image
 Title- The Psychology of Public Relations: How Emotions Shape Brand Perception Link- https://tyccommunication.com/the-psychology-of-public-relations-how-emotions-shape-brand-perception/ In a world where facts often take a backseat to feelings, public relations isn’t just about information, it’s about emotion. For any  PR company in Delhi  or beyond, understanding the psychology behind brand perception is the secret sauce to crafting lasting impressions. Emotions don’t just influence brand image, they define it.
Read more

How to make the media talk about your brand?

Image
Title -  How to make the media talk about your brand? The media serves as a bridge between brands and audiences, making it a powerful tool for growth. But earning media attention doesn’t happen by chance, it’s the result of consistent, planned efforts to create stories worth sharing and establishing trust with the press. How to make the media talk about your brand? Build a strong brand story Media professionals look for stories that resonate with their audience. A brand must define its unique selling proposition and communicate it effectively. Whether it’s an innovative product, impactful CSR activity, or a unique vision, strong storytelling ensures your brand stands out. Develop relationships with the media Good relationships with journalists and media outlets are essential. A reputed pr agency can help brands connect with the right people and build long-term professional ties. Regular updates, relevant pitches, and credible information make journalists more likely to feature y...
Read more